Social Media. Copywriting
Enter the new data saving mobile app that helps you understand, monitor and apportion your precious data to the activities that you prioritise. Datally was launched in 20 countries and crossed over 2 million registered users after 10 days.
The messaging needed both a sweet deal as well as some awareness raised about what the app could do.
The key challenge was using a limited set of visual assets that were appropriate for such a wide spectrum of markets. 20 countries to be precise. Social media was also enlisted to try and educate the newbies about what the app can do when it comes to making the most of one’s personal data.