UX Copywriting. Copywriting. A/B Testing. Social Media
Digital Unlocked is an initiative by Google together with partners FICCI and Indian School of Business, to equip Indian businesses with the skills and tools to unlock greater growth in the digital arena. From creating cost-effective and targeted digital marketing strategies to reaching out to potential customers and new markets, this campaign seeks to get SME owners and entrepreneurs thinking about the impact of their digital marketing capabilities.
With respects to User Journey and engagement, we had to play with different formats, copy, placement of visual elements to view in A/B testing what works best.